Estee Lauder is participating in Decentraland Metaverse Fashion Week as the exclusive beauty partner

Estée Lauder shall be the exclusive beauty model participating in Decentraland’s Metaverse Fashion Week, the first large-scale digital vogue week in a chained metaverse.

This press launch accommodates multimedia. See the full press launch right here: https://www.businesswire.com/information/residence/20220323005940/en/

ESTÉE LAUDER DECENTRALLAND’S METAVERSE FASHION WEEK (Photo: Business Wire)

To create a one-of-a-kind digital beauty expertise, Estee Lauder partnered with Alex Box, a distinguished artist in the metaverse house, to create a non-original token (NFT) impressed by the model’s #1 serum, Advanced Night Repair.

Users can enter Advanced Night Repair’s lovely Little Brown Bottle, unlock a digital token or Proof of Attendance Protocol (POAP), and order an NFT handheld gadget that provides their avatars a vivid, glowing aura. Inspired by Advanced Night Repair.

24March 28, restricted to 10,000 NFT wearables courtesy of Advanced Night Repair could be ordered by Metaverse Fashion Week attendees. Users are required to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The handheld gadget shall be out there as lengthy as the person desires.

“We are thrilled to be the exclusive beauty model participating in Metaverse Fashion Week. This is an vital milestone for Estee Lauder in phrases of the best way to attain and interact new and present clients in the metaverse,” mentioned Stephane de La Faveri, Global Brand President at Estee. President of the Lauder & AERIN beauty and Estée Lauder group of firms. “The creativity, innovation and braveness of our pioneering founder have all the time impressed us to push the boundaries. When the unique Night Repair was launched, it fully modified the skincare class and continues to revolutionize the business in the present day. It was the excellent mixture to create our cosmetics. Immersing shoppers in the world of Advanced Night Repair and A metaverse expertise round this unbelievable product that brings Estee Lauder to a brand new era in an modern manner.

“The Metaverse opens up new methods to expertise the beauty story,” mentioned Alex Box. “For this Estée Lauder exclusive moveable gadget, I’m recapturing the essence of Advanced Night Repair, immersing you in a Radiant Aura, a glowing constellation of radiance and magic.

This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: their first use of Proof of Presence Protocol (POAP) tokens and their first moveable NFTs.

“At ELC, we’re utilizing know-how to reinvent and redefine how shoppers round the world discover and specific their private beauty, not solely in the bodily world, however now in the digital world,” mentioned Michael W. Smith, chief info officer of The. Estee Lauder Companies. “By incorporating this modern blockchain, the Estée Lauder model will make its mark on the Metaverse and drive client engagement and loyalty in modern methods. The Advanced Night Repair digital label and NFT handheld gadget shall be current outdoors of Metaverse Fashion Week and mark a milestone at the intersection of know-how and beauty.”

The unique language textual content of this announcement is the formally approved model. Translations are offered for comfort solely and will check with the unique language textual content, which is the solely legally binding model of the textual content.

Contact:

Public relations:

Tara Connaughton – tconnaug@estee.com

Stephanie Katz – skatz@estee.com

Source: BUSINESS WIRE

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