Estee Lauder is participating in Decentraland Metaverse Fashion Week as the exclusive beauty partner

NEW YORK, March 24, 2022–(BUSINESS WIRE)–Estée Lauder shall be the exclusive beauty model participating in Decentraland’s Metaverse Fashion Week, the first large-scale digital style week in a chained metaverse.

This press launch accommodates multimedia. See the full press launch right here: https://www.businesswire.com/information/house/20220323005940/en/

ESTÉE LAUDER DECENTRALLAND’S METAVERSE FASHION WEEK (Photo: Business Wire)

To create a one-of-a-kind digital beauty expertise, Estee Lauder partnered with Alex Box, a outstanding artist in the metaverse area, to create a non-original token (NFT) impressed by the model’s #1 serum, Advanced Night Repair.

Users can enter Advanced Night Repair’s cute Little Brown Bottle, unlock a digital token or Proof of Attendance Protocol (POAP), and order an NFT handheld machine that offers their avatars a shiny, glowing aura. Inspired by Advanced Night Repair.

From March 24-28, Metaverse Fashion Week attendees can order a restricted quantity of 10,000 NFT wearables courtesy of Advanced Night Repair. Users are required to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The handheld machine shall be accessible as lengthy as the consumer desires.

“We are thrilled to be the exclusive beauty model participating in Metaverse Fashion Week. This marks a milestone for Estee Lauder in phrases of attain and have interaction new and present clients in the metaverse,” mentioned Stephane de La Faveri, Global Brand President at Estee. President of the Lauder & AERIN beauty and Estée Lauder group of firms. “The creativity, innovation and braveness of our pioneering founder have at all times impressed us to push the boundaries. When the unique Night Repair was launched, it fully modified the skincare class and continues to revolutionize the business right this moment. It was the good mixture to create our cosmetics. Immersing shoppers in the world of Advanced Night Repair and A metaverse expertise round this unimaginable product that brings Estee Lauder to a brand new era in an revolutionary method.

“The Metaverse opens up new methods to expertise the beauty story,” mentioned Alex Box. “For this Estée Lauder exclusive transportable machine, I’m recapturing the essence of Advanced Night Repair, immersing you in a Radiant Aura, a glowing constellation of radiance and magic.

This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: their first use of Proof of Presence Protocol (POAP) tokens and their first transportable NFTs.

“At ELC, we’re utilizing know-how to reinvent and redefine how shoppers round the world discover and specific their private beauty, not solely in the bodily world, however now in the digital world,” mentioned Michael W. Smith, chief info officer of The. Estee Lauder Companies. “By incorporating this revolutionary blockchain, the Estée Lauder model will make its mark on the Metaverse and drive shopper engagement and loyalty in revolutionary methods. The Advanced Night Repair digital label and NFT handheld machine shall be current exterior of Metaverse Fashion Week and mark the milestone. The intersection of know-how and beauty.”

The unique language textual content of this announcement is the formally licensed model. Translations are offered for comfort solely and will confer with the unique language textual content, which is the solely legally binding model of the textual content.

See the unique model at Businesswire.com: https://www.businesswire.com/information/house/20220323005940/kz/

contacts

Public relations:
Tara Connaughton – tconnaug@estee.com
Stephanie Katz – skatz@estee.com

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