[CULTURA DIGITAL] Web 3.0: My data is mine

Web3 has the potential to create a fairer Internet that empowers people to be sovereign – that means the flexibility to personal and management who advantages from their time and data.


[29.04.2022]


Per Alexander AdoglioCMO h sonic and digital entrepreneur.
write about as soon as each two weeks Digital tradition For SC Inova

In September 2016, the world was shocked by the information of Donald Trump’s election to the presidency of the United States. The potential “new chief of the free world” has been a profitable and failed businessman, TV present host and the supply of a lot criticism for his sexist stance for many years. In simply 15 months of campaigning, New York’s Big Brother has overtaken favourite Hillary Clinton, lashing out at Republicans on immigration, advocating for gun management, and outing ultra-conservatives. of the world. For higher and for worse.

A couple of years later, some obscure info about this specific election in North America, within the center Rumors of Russian election meddling. In the course of a sequence of accusations and evaluation of historic data, it was concluded that Trump’s victory was achieved by means of the manipulation of posts within the algorithms of social networks, particularly Facebook. The new president’s marketing campaign invested $250 million in internet marketing raised the extent of class it made it attainable to generate content material and handle communities influences and radically adjustments consciousness majority of voters.

Building on a 2010 research and exploiting loopholes within the platform’s algorithms, Cambridge Analytica mixed data mining and evaluation with strategic communications for the electoral course of. Despite Mark Zuckerberg’s makes an attempt to disclaim that the platform’s consumer data was used within the course of, the manipulation was confirmed, with data collected from 87 million folks, sparking a large civil lawsuit in opposition to Silicon Valley’s favourite social community. confirms for growing laws worldwidetogether with implementing GDPR processes.

Data was collected utilizing an utility known as it is your digital lifeconstructed by academician Aleksandr Kogan, the place a whole bunch of hundreds of customers have been paid to take character exams and agreed to have their data collected for tutorial use.

However, the app additionally collected info from take a look at individuals’ Facebook buddies, leading to a set of tens of tens of millions of bits of data. Facebook’s “platform coverage” solely allowed the gathering of data from buddies to enhance the consumer expertise on the app and didn’t permit it to be bought or used for promoting, even making a market with a world utilization schedule.

Although all this was revealed, the billionaire was fined, the data coverage was applied, and the extremist teams have been banned from the networks. digital life won’t ever be the identicalmain us all to a brand new type of nervousness: the place did you set my data?

IS YOUR DATA YOURS?

An identical scenario occurred through the 2018 elections in Brazil, when bots have been used to “mass shoot” WhatsApp messages and faux information teams on social media, amid accusations that they weren’t pretending to be truthful by abusing trials and interrogations. crepto-currency”, known as “bitcóio” (sic).

Perhaps one of the vital essential pillars for Web 3.0, the usage of consumer data has turn out to be the idea for enterprise scalability, each strategically and legally. The digital acceleration of latest years and the adoption of sure safety measures by actions for equal rights in numerous fields have in some ways led to the creation of clusters and closed communities, permitting us to undertake new instruments that problem the unique idea of belief. .

With the adoption of blockchain platforms and the flexibility to validate P2P transactions with out the intervention of intermediaries, the problem of belief stays utterly within the background, as we do through the use of and integrating Web 3.0 instruments, particularly DeFi (Financial Decentralization). In a web based relationship, we needn’t fear extra concerning the validity of the opposite occasion, as a result of we do not know who he is, solely his alias and digital pockets quantity. In some circumstances, we may see your avatar.

Compared to our present digital life, we are able to say that in Web 2.0 you should use many free providers the place you may make your data out there to be used on platforms and promote them with permission already granted when it comes to manufacturing or sale. use. With the arrival of Web 3.0, you’re utilizing related however decentralized platforms that should not have a single proprietor managed by token holders who receives a commission for this use by promoting different tokens or NFTs.

HOW TO WALK IN THE DARK

There’s a number of speak concerning the lack of readability about who we’re coping with, a few of the latest fraud circumstances, the DAOs which have been hijacked and misplaced their treasure, and the sale of fakes on the High Seas. and plenty of extra rip-off tokens on the market on Binance. There is additionally the maxim that organized crime will profit from these nameless transactions to finance their crimes.

However, the introduction of latest expertise have to be put into perspective, as a result of when the rise of Web 2.0 hit us within the Nineties, we confronted related issues: a pretend hyperlink in a financial institution electronic mail; an Indian who known as and requested for distant entry to a PC; and the coup de grace of that second, dad asking for cash on whatsapp as a result of he “forgot his pockets at dwelling”.

Advanced applied sciences similar to cryptocurrencies and (immutable) tokens play a number one function in Web 3.0 as they signify a way of possession in decentralized blockchain networks. take into consideration the latter fraud From NFTs, or non-fungible tokens, that give possession of a selected type of cash like cryptocurrency, from paintings to memes to tweets, to many different digital property with out revealing any private data.

Cryptocurrencies and (immutable) tokens play a number one function in Web 3.0 as they signify a way of possession in decentralized blockchain networks. / Photo: Sigmund (Unsplash)

THE Web 3.0 allows the dissemination of cooperative governance constructions for beforehand centralized merchandise. A joke, a bit of artwork, an individual’s social media product, or tickets to their favourite occasion are all examples of tokenization. The gaming enterprise is a terrific instance of a paradigm shift. Gamers usually complain about points and bugs that seem of their favourite online game.

It permits gamers to secretly spend money on a sport and vote on the way it ought to work, similar to Lumx Studio’s latest hit. It’s a collaborative effort between sport builders and players themselves. Web 3 is utilized by main Web 2 corporations like Meta and Ubisoft to create digital worlds like Facebook’s Metaverse.

Non-Fixed Tokens (NFTs) are serving to to reinvent the gaming enterprisepermits gamers to turn out to be the immutable proprietor of sure sport gadgets they purchase with out having to establish themselves and even must enter their private data into any system.

Web 3.0 will create a fairer Internet that empowers people to be sovereign – that means the flexibility to personal and management who advantages from their time and data. In addition, Web 3.0’s decentralized blockchain protocol permits folks to hook up with the Internet with out creating in centralized repositories.

We are on the epicenter of a serious cultural shift within the means by which our data is distributed, permitting us to endlessly consider the content material of our lives.

Next: Web 3.0 / Decentralization.

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